🏭B2B Acquisition strategies
🏢 B2B Acquisition Strategies
1. What is BKINDNESS’s B2B approach?
BKINDNESS offers businesses a new way to promote their products or services through rewards integrated into an urban exploration game. Brands place coupons, discounts, or prizes inside digital chests that users discover by walking around the city. This allows companies to generate physical foot traffic, digital engagement, and a memorable experience with their audience.
2. How do we acquire local businesses without a large sales team?
Chamber of Commerce partnerships: Present at local events and offer exclusive packages for members.
City ambassadors: Recruit students or freelancers on commission to attract businesses in their area.
Gamified inbound: Promote success stories of active businesses to attract others organically.
B2B referral programs: One business invites another and both receive benefits (e.g., free chests, extra visibility).
3. What types of businesses are ideal for BKINDNESS?
Food and beverage (cafés, restaurants, bubble tea...)
Local retail (clothing, accessories, beauty, electronics)
Wellness and fitness (gyms, spas, massage centers)
Entertainment (escape rooms, cinemas, bowling alleys)
Free-trial services (dentists, beauty salons, B2C apps...)
4. What tools do we use to sell to them?
One-pager or PDF with clear benefits, metrics, and use cases
Online demo of the app showing how their chest appears on the map
Estimated traffic stats based on location
Competitive pricing (including free option)
Own dashboard to track campaign performance
5. What does BKINDNESS offer to participating businesses?
Geolocated visibility in front of a young and active audience
Physical store traffic or segmented online visits
Data collection (opened coupons, conversions, user feedback)
No technical knowledge or extra apps required
Personalized and exclusive campaign options
6. How can we scale sales in new countries?
Zone-based activation: Launch city by city with strong local strategy
Train ambassadors or commission-based sales agents
Publish tokenized land maps and high-traffic sectors
Physical activations (BKINDNESS Day, massive chest openings)
Partnerships with discount marketplaces, delivery apps, or local POS providers
7. What results can a small business expect?
+20% increase in store traffic during active campaigns
High visibility at low cost
Higher rate of new customers thanks to gamification
Direct user feedback and ability to repeat successful campaigns
8. What B2B success stories do we have?
(In progress) In the near future, we’ll be able to say things like:
Restaurants in the Philippines with 800+ chest openings in a single week
Snack brands that sold out their featured products after using BKINDNESS
Tech companies that gave away memberships through the game
These case studies will soon be available as commercial materials.
9. Are there digital rewards too?
Yes. In addition to physical rewards, users can unlock digital rewards thanks to partnerships with major tech providers. These include things like online discount codes, cashback, free subscriptions, early access to new products, loyalty bonuses, and more — all integrated seamlessly into the game experience. This allows businesses to reach users even if they don’t have a physical store and expands BKINDNESS’s value across both the offline and online worlds.
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