📦Launch campaigns

1. What is a campaign on Bkindness?

It’s a promotional action that allows your business to offer rewards (such as coupons, discounts, or gifts) that users can find on the map as they explore their city. To claim the reward, users must visit your store or redeem it online, depending on your configuration.

2. Why should I create a campaign?

• It increases foot traffic to your physical store.

• Promotes specific products you want to sell faster.

• Generates geo-targeted visibility among thousands of active users.

• Turns traditional marketing into a fun and memorable experience.

3. What goal can I choose for my campaign?

You can currently choose from goals like:

• Attract customers to your store (requires users to visit in person to redeem the reward)

• (Coming soon: Drive website traffic, gain followers, collect emails, etc.)

4. What kind of reward can I offer?

You can currently offer:

• Discount coupons on products or services

• (Coming soon: physical prizes, memberships, exclusive access, free products, etc.)

The reward must be previously added in your products section.

5. Can I customize the discount?

Yes, you can choose the discount percentage based on your plan:

• Basic plan: Up to 10%

• Higher-tier plans: Up to 100%

6. How many coupons can I distribute?

You can define the total number of coupons to distribute, up to 100 per campaign. You also set an expiration date (up to 60 days).

7. What happens when all the coupons run out?

You can choose:

• The campaign ends automatically once all coupons are claimed.

• Set an end date — the campaign will stop being visible on that date even if coupons remain.

8. Can I segment who sees my campaign?

Yes, you can target users by:

• Gender: Everyone, only men, or only women

• Age: Only users 18 years and older (you can choose a range from 18 to 65+)

9. How does my campaign appear in the app?

Users see your chest on the map with a preview of the reward. When they click it, they view the reward details, conditions, and can claim the coupon directly from the app.

10. What kind of results can I expect?

On the campaign creation screen, you’ll see estimated reach based on:

• Number of active users in the area

• Attractiveness of the product or offer

• Availability of loot

For example, a basic campaign can reach up to 9,999 users per day and generate hundreds of clicks.

11. How much does it cost to create a campaign?

The basic campaign is included in your free plan, with upgrade options in Plus and Max plans (greater visibility, better locations, and higher-value rewards).

12. Can I edit a campaign once it's published?

Certain elements like the product and coupon name cannot be changed after publishing, but you can pause, reactivate, or end your campaign at any time.